Creating Signature Stories vs Storynomics: Which Should You Read?

Cover of Creating Signature Stories Creating Signature Stories David Aaker · 2018 ★★★★☆ 3.8 190 pages · ≈ 3 h 31 m · Moderate

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude…

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Cover of Storynomics Storynomics Robert McKee & Thomas Gerace · 2018 ★★★★☆ 4.0 Moderate

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's…

The verdict

Scores by source

Creating Signature StoriesStorynomics
Apple Books — 5.0 (5)

Reception

Creating Signature StoriesStorynomics
Ratings 1 5
Editions 3 2
Pages 190 —

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Creating Signature StoriesStorynomicsEnjoymentDifficultyInfluencePopularityClassic
StorytellingMarketing