18 books like Storynomics
Advanced Marketing Management
Advanced Marketing Management
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Eat Your Greens
Eat Your Greens
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How to Write Copy That Sells
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write…
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How Brands Grow
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
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This Is Marketing
This Is Marketing
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
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Inside the Tornado
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Marketing and Management Models
Marketing and Management Models
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$100M LOST CHAPTERS
$100M LOST CHAPTERS
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Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential…
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Zip Code Kings: The Ultimate Guide to Growing Your Pest Control Company
Zip Code Kings: The Ultimate Guide to Growing Your Pest Control Company
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Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)
Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)
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Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
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Environmental Engineering Dictionary of Technical Terms and Phrases
Environmental Engineering Dictionary of Technical Terms and Phrases
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Exactly What to Say: The Magic Words for Influence and Impact
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you…
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Business Organizations
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The Alter Ego Effect
The Alter Ego Effect
Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And…
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The New Model of Selling
The New Model of Selling
The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional…
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