Customer Relationship Management vs Management Challenges for the 21st Century: Which Should You Read?
Both live on shelves: Gestion, Management, Business
Customer Relationship Management
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and…
vs
Management Challenges for the 21st Century
“BASIC ASSUMPTIONS ABOUT REALITY are the PARADIGMS of a social science, such as management.”
Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking,…
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Management Challenges for the 21st Century is the quickest read — about 3 hours vs 7 for Customer Relationship Management.
- Management Challenges for the 21st Century has the widest readership — 5 ratings behind its score.
How to choose
Scores by source
| Customer Relationship Management | Management Challenges for the 21st Century | |
|---|---|---|
| Hardcover | — | 4.0 (2) |
| Apple Books | — | 3.5 (5) |
Reception
| Customer Relationship Management | Management Challenges for the 21st Century | |
|---|---|---|
| Ratings | 1 | 5 |
| Editions | 24 | 22 |
| Citations | 203 | — |
| Film adaptations | 1 | — |
| Wikipedia attention | 15886 | — |
| Pages | 400 | 208 |