18 books like Customer Relationship Management

What to read after Customer Relationship Management — books similar to it, matched on shared themes.

Management John R. Schermerhorn · 1995 · 524p · ≈ 17h · Moderate Facts101 is your complete guide to Study Resource for Exploring Management. In this book, you will learn topics such as Ethics and Social Responsibility: Character doesnt stay home when we ..., Managers as Decision Makers: There is no substitute for a good decisio ..., Plans and Planning Techniques: Get there faster with objectives., and Controls and Control Systems: What gets measured happens.… Shares: Gestion, Management, Business

Management Peter F. Drucker · 1973 · ★ 3.6 · 576p · ≈ 19h · Moderate Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in… Shares: Gestion, Management, Business

Modern business administration Robert C. Appleby · 1969 · ★ 5.0 · 506p · ≈ 16h · Moderate [512]p. : 23cm Shares: Gestion, Management, Business

Eating the Big Fish Adam Morgan · 1999 · 304p · ≈ 10h · Moderate EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of… Shares: Gestion, Management, Business

The Phoenix Project Gene Kim · 2013 · ★ 4.2 · 431p · ≈ 14h · Moderate The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win is the third book by Gene Kim. The business novel tells the story of an IT manager who has ninety days to rescue an over-budget and late IT initiative, code-named The Phoenix Project. Shares: Gestion, Management, Business

Reframing Organizations Lee G. Bolman · 1991 · 544p · ≈ 18h · Moderate In this third edition of their best-selling classic, authors Lee Bolman and Terrence Deal explain the powerful tool of "reframing." The authors have distilled the organizational literature into a comprehensive approach for looking at situations from more than one angle. Their four frames view organizations as factories, families, jungles, and theaters or temples: The Structural Frame: how to… Shares: Gestion, Management, Business

The leadership challenge James M. Kouzes · 1987 · ★ 4.0 · 400p · ≈ 13h · Moderate When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of our unpredictable global business environment, Jim Kouzes and Barry Posner--two of the country's premier leadership experts--have completely revised and updated their classic book. Building on the… Shares: Gestion, Management, Business

The Peter principle Laurence J. Peter · 1969 · ★ 3.8 · 179p · ≈ 5h · Moderate The Peter Principle is a book that takes a humorous look at productivity. In a nutshell the Peter Principle says that within any hierarchi, if you stay there long enough, you will eventually be promoted to you level of incompetence. I loved that the last chapters tell you how you can avoid being promoted to that level without being fired. Shares: Gestion, Management

Project management Harold Kerzner · 1979 · 1180p · ≈ 39h · Challenging PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALSIn the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible”… Shares: Management, Business

Managing in Turbulent Times Peter F. Drucker · 1980 · ★ 4.0 · 239p · ≈ 7h · Moderate This important and timely book concerns the immediate future of business, society and the economy. We are, says Drucker, entering a new economic era with new trends, new markets, new currencies, new principles, new technologies and new institutions. How will managers and management deal with these new realities?This book, the author explains, "is concerned with action rather than understanding,… Shares: Gestion, Management, Business

Management Challenges for the 21st Century Peter F. Drucker · 1999 · ★ 3.7 · 208p · ≈ 6h · Moderate Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence… Shares: Gestion, Management, Business

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands. Shares: Management, Business

Tourism and innovation Colin Michael Hall · 2008 · 480p · ≈ 16h · Moderate "This is a timely book placing tourism innovation in the context of current academic and policy concerns relating to knowledge, competition and the management of change. An introductory chapter describes how innovation in tourism is both distinctive from and similar to innovation in other sectors. This is followed by three chapters that explore how competition drives tourism innovation, how… Shares: Gestion, Management

Predictable Revenue Aaron Ross · 2012 · ★ 4.0 GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE, WITH THE “SILICON VALLEY SALES BIBLE” "Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com."  SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.com Discover the outbound sales process that, in… Shares: Gestion, Business

Living on the Fault Line Geoffrey A. Moore · 2000 · 304p · ≈ 10h · Moderate The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century economy. Shares: Gestion, Management, Business

Systems Thinking For Social Change David Peter Stroh · 2015 · ★ 3.8 · 250p · ≈ 8h · Moderate “David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing our toughest problems.”—Peter Senge, author of The Fifth Discipline Concrete guidance on how to incorporate systems thinking in problem… Shares: Gestion, Management, Business

The Challenger Sale Matthew Dixon & Brent Adamson · 2011 · ★ 3.9 · 221p · ≈ 7h · Moderate What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Shares: Gestion, Management, Business

Business Ricky W. Griffin · 1989 · ★ 3.7 · 736p · ≈ 24h · Moderate Business is the practice of making ones living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Shares: Management, Business

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