Aaker on Branding vs Eating the Big Fish: Which Should You Read?

Aaker on Branding David Aaker · 2014 220 pages · ≈ 4 h 04 m · Moderate

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these…

Eating the Big Fish Adam Morgan · 1999 ★★★★☆ 3.9 304 pages · ≈ 5 h 38 m · Moderate

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time…