Eurasian Business Perspectives vs Key Account Management: Which Should You Read?

Both live on shelves: Accounting, Marketing, Business

Eurasian Business Perspectives Mehmet Huseyin Bilgin · 2017 184 pages · ≈ 3 h 24 m · Moderate

This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in…

Globalization Personnel management

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Key Account Management Peter Cheverton · 1999 ★★★★☆ 3.8 379 pages · ≈ 7 h 01 m · Moderate

Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated…

Selling Nonfiction

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The verdict

Eurasian Business Perspectives is the quickest read — about 3 hours vs 7 for Key Account Management.
Key Account Management reaches further in scholarship and criticism — cited 7 times.

How to choose

Want a one-evening read? Eurasian Business Perspectives ≈ 3h vs 7h for Key Account Management Want the literary heavyweight? Key Account Management cited 7 times vs 1 for Eurasian Business Perspectives

Scores by source

	Eurasian Business Perspectives	Key Account Management
Google Books	—	4.0 (1)

Reception

	Eurasian Business Perspectives	Key Account Management
Ratings	—	1
Editions	16	9
Citations	1	7
Pages	184	379

Eurasian Business Perspectives vs Key Account Management: Which Should You Read?

The verdict

How to choose

Scores by source

Reception

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