Growth Hacker Marketing vs The Referral Engine: Which Should You Read?
Both live on shelves: Internet marketing, Marketing, Business
Growth Hacker Marketing
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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth…
The Referral Engine
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on…
Side by side
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Growth Hacker Marketing is the quickest read — about 2 hours vs 4 for The Referral Engine.
- The Referral Engine has the widest readership — 68 ratings behind its score.
Scores by source
| Growth Hacker Marketing | The Referral Engine | |
|---|---|---|
| Hardcover | 3.3 (52) | 3.8 (4) |
| Google Books | 5.0 (3) | — |
| Apple Books | 4.0 (64) | 3.5 (68) |
Reception
| Growth Hacker Marketing | The Referral Engine | |
|---|---|---|
| Ratings | 64 | 68 |
| Editions | 3 | 3 |
| Film adaptations | 1 | — |
| Wikipedia attention | 19583 | — |
| Pages | 111 | 257 |
Questions readers ask
Which is rated higher: Growth Hacker Marketing or The Referral Engine?
Growth Hacker Marketing has the higher combined reader rating across sources (Growth Hacker Marketing 3.7/5, The Referral Engine 3.6/5).
Which is shorter to read: Growth Hacker Marketing or The Referral Engine?
Growth Hacker Marketing is the quickest read. Estimated at 225 words per minute: Growth Hacker Marketing (111 pages, ≈ 2 h 03 m); The Referral Engine (257 pages, ≈ 4 h 46 m).
Which is harder to read: Growth Hacker Marketing or The Referral Engine?
Estimated difficulty, based on era, reader shelves and length — Growth Hacker Marketing: Moderate; The Referral Engine: Moderate.