18 books like The Referral Engine

What to read after The Referral Engine — books similar to it, matched on shared themes.

Growth Hacker Marketing

Growth Hacker Marketing Ryan Holiday · 2013 · ★ 3.7 · 111p · ≈ 3h · Light "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it… Shares Internet marketing, Marketing, Business

Alchemy

Alchemy Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderate HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with… Shares Advertising, Marketing, Business

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

Ogilvy on Advertising

Ogilvy on Advertising David Ogilvy · 1983 · ★ 4.4 · 224p · ≈ 7h · Moderate This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Shares Advertising, Business

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business

The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning Chris Kocek · 2013 · 156p · ≈ 5h · Moderate The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce… Shares Advertising, Marketing, Business

Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Contagious

Contagious Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderate In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Shares Advertising, Marketing, Business

Storynomics

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Shares Marketing, Business

Marketing and Management Models

Marketing and Management Models Helen Strong · 2014 Shares Marketing, Business with this book.

Exactly What to Say: The Magic Words for Influence and Impact

Exactly What to Say: The Magic Words for Influence and Impact Phil Jones Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you… Shares Business

New Sales. Simplified.

New Sales. Simplified. Mike Weinberg · 2012 · 240p · ≈ 8h · Moderate The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes… Shares Business

Louder Than Words (Enhanced Edition) (Enhanced Edition)

Louder Than Words (Enhanced Edition) (Enhanced Edition) Joe Navarro & Toni Sciarra Poynter “Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice“Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class… Shares Business

Marketing In Less Than 1000 Words

Marketing In Less Than 1000 Words Bear Burns ** Over 50,000 downloads worldwide **Finally. A book on marketing you can read in 15 minutes flat.In less than 1000 words we explain the major principles of successful marketing - the most important things you must understand to market your business successfully and find more customers. This is a book so short that everybody can make the time to read i Shares Business

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