Ice to the Eskimos vs Insanely Simple: Which Should You Read?

Ice to the Eskimos Jon Spoelstra · 1997 ★★★★☆ 4.1 275 pages · ≈ 5 h 06 m · Moderate

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book,…

Insanely Simple Ken Segall · 2012 ★★★★☆ 3.9 256 pages · ≈ 4 h 44 m · Moderate

To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what…