Ice to the Eskimos vs Marketing Strategy & Management: Which Should You Read?

Ice to the Eskimos Jon Spoelstra · 1997 ★★★★☆ 4.1 275 pages · ≈ 5 h 06 m · Moderate

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book,…

Marketing Strategy & Management Diane M. Phillips · 2023 Moderate

Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and…