Made to stick vs Pitch Perfect: Which Should You Read?

Made to stick Chip Heath · 1998 ★★★★☆ 4.0 291 pages · ≈ 5 h 23 m · Moderate

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate…

Pitch Perfect Bill McGowan · 2014 ★★★★☆ 3.6 266 pages · ≈ 4 h 56 m · Moderate

Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal -…