Customer Relationship Management vs Management: Which Should You Read?
Both live on shelves: Gestion, Management, Business
Customer Relationship Management
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and…
vs
Management
Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the…
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Customer Relationship Management is the quickest read — about 7 hours vs 10 for Management.
- Management has the widest readership — 16 ratings behind its score.
Scores by source
| Customer Relationship Management | Management | |
|---|---|---|
| Hardcover | — | 4.0 (7) |
| Google Books | — | 3.0 (1) |
| Apple Books | — | 3.5 (16) |
Reception
| Customer Relationship Management | Management | |
|---|---|---|
| Ratings | 1 | 16 |
| Editions | 24 | 14 |
| Citations | 203 | — |
| Film adaptations | 1 | 1 |
| Wikipedia attention | 15886 | 13721 |
| Pages | 400 | 576 |