Building a StoryBrand vs Never Lose a Customer Again: Which Should You Read?
Both live on shelves: Customer relations, Marketing
vs
Never Lose a Customer Again
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't…
The verdict
- Readers rate Building a StoryBrand highest: Building a StoryBrand 4.5 · Never Lose a Customer Again 4.1.
- Building a StoryBrand is the quickest read — about 4 hours vs 6 for Never Lose a Customer Again.
- Building a StoryBrand has the widest readership — 312 ratings behind its score.
How to choose
Scores by source
| Building a StoryBrand | Never Lose a Customer Again | |
|---|---|---|
| Hardcover | 5.0 (1) | 4.0 (3) |
| Apple Books | 4.5 (312) | 4.5 (20) |
Reception
| Building a StoryBrand | Never Lose a Customer Again | |
|---|---|---|
| Ratings | 312 | 20 |
| Editions | 3 | 1 |
| Pages | 240 | 368 |