18 books like Building a StoryBrand

What to read after Building a StoryBrand — books similar to it, matched on shared themes.

Never Lose a Customer Again Joey Coleman · 2018 · 368p · ≈ 12h · Moderate Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy,… Shares: Customer relations, Marketing

Selling to Big Companies Jill Konrath · 2005 · 250p · ≈ 8h · Moderate • Selected by Fortune Magazine as 1 of 8 "must read" sales books • Gold Medal Winner in Sales Book Awards • 20 Best Sales Books winner, Sales HQ Reviews: Jill’s book came to life with her real life experience and success. She had instant credibility with our field staff. Her messages of how to access and service decision-makers inside companies resonated with everyone in the room. The result is… Shares: Selling, Marketing

501 Ways to Roll Out the Red Carpet for Your Customers Donna Cutting · 2016 · 256p · ≈ 8h · Moderate "It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, refer, and clamor for more. As a leader in your organization, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 Ways to Roll Out the… Shares: Customer relations, Business

Database Marketing Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin · 2010 Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product… Shares: Consumer behavior, Business

Why We Buy Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderate Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer… Shares: Consumer behavior, Marketing, Business

Key Account Management Peter Cheverton · 1999 · 379p · ≈ 12h · Moderate Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few… Shares: Selling, Marketing, Business

Integrity Selling for the 21st Century Ron Willingham · 2003 · ★ 3.9 · 225p · ≈ 7h · Moderate "I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught… Shares: Selling, Business

Sell It Like Serhant Ryan Serhant · 2018 · ★ 4.3 · 240p · ≈ 8h · Moderate This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell… Shares: Selling, Business

The Art of Closing the Sale Brian Tracy · 2007 · 224p · ≈ 7h · Moderate Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal.As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale… Shares: Selling, Business

Selling For Dummies Tom Hopkins · 1995 · 362p · ≈ 12h · Moderate Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of… Shares: Selling, Business

The Art of the Sale Philip Delves Broughton · 2012 · ★ 3.5 · 291p · ≈ 9h · Moderate A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience.When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum.  Why not, he wondered?  Sales plays a part in… Shares: Selling, Business

Sales Management. Simplified. Mike Weinberg · 2015 · ★ 4.4 · 243p · ≈ 8h · Moderate Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms.Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how… Shares: Selling, Business

The Lost Art of Closing Anthony Iannarino · 2017 · ★ 3.9 · 240p · ≈ 8h · Moderate “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.   But these tactics often… Shares: Selling, Business

Reengineering Retail Doug Stephens · 2017 · 276p · ≈ 9h · Moderate Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect… Shares: Consumer behavior, Selling

Crossing the Chasm Geoffrey A. Moore · 1991 · ★ 3.8 · 233p · ≈ 7h · Moderate Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a… Shares: Selling, Marketing, Business

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares: Marketing, Business

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares: Marketing, Business

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate 1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares: Marketing, Business

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