Advertising Headlines That Make You Rich vs Ogilvy on Advertising: Which Should You Read?

Advertising Headlines That Make You Rich David Garfinkel · 2006 ★★★★☆ 3.8 148 pages · ≈ 2 h 44 m · Moderate

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s…

Ogilvy on Advertising David Ogilvy · 1983 ★★★★☆ 4.2 224 pages · ≈ 4 h 09 m · Moderate

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is…