18 books like Ogilvy on Advertising
All Marketers (Are Liars) Tell Stories
All Marketers (Are Liars) Tell Stories
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a…
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Strategy Is A Verb
Strategy Is A Verb
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StoryBranding™ 2.0 (Second Edition)
StoryBranding™ 2.0 (Second Edition)
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The Four Year Career®
The Four Year Career®
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Brand Storytelling
Brand Storytelling
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Everything I Know About Business I Learned from the Grateful Dead
Everything I Know About Business I Learned from the Grateful Dead
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant…
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Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre Summary
Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre Summary
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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Built to Grow
Built to Grow
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Let's Get Real or Let's Not Play
Let's Get Real or Let's Not Play
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus…
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Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
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Your First Year in Network Marketing
Your First Year in Network Marketing
How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.…
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The Digital Marketing Handbook
The Digital Marketing Handbook
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Fearless Public Speaking
Fearless Public Speaking
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New Sales. Simplified.
New Sales. Simplified.
The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes…
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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
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$100M LOST CHAPTERS
$100M LOST CHAPTERS
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Conversaciones Cruciales - Tercera Edición revisada
Conversaciones Cruciales - Tercera Edición revisada
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