18 books like Ogilvy on Advertising

What to read after Ogilvy on Advertising — books similar to it, matched on shared themes.

Advertising Headlines That Make You Rich David Garfinkel · 2006 · 148p · ≈ 4h · Moderate From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting… Shares: Advertising, Business

Alchemy Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderate HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with… Shares: Advertising, Business

The Referral Engine John Jantsch · 2010 · ★ 3.5 · 257p · ≈ 8h · Moderate The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over… Shares: Advertising, Business

The Practical Pocket Guide to Account Planning Chris Kocek · 2013 · 156p · ≈ 5h · Moderate The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce… Shares: Advertising, Business

Contagious Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderate In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Shares: Advertising, Business

Ultimate Success Secret Parthiv Shah · 2010 · 398p · ≈ 13h · Moderate Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing… Shares: Business

Momentum Makers Jordan Adler · 2020 · 196p · ≈ 6h · Moderate Whether you're a Network Marketing "newbie" or a seasoned professional, the tips in this book for creating your own personal brand to grow your business will take you to new heights. Each motivating chapter is paired with practical "how to" tips that will blow your business up! Twenty top-producing network marketing professionals from around the world will take you on their motivating journey of… Shares: Business

Business Organizations Donald Scotten · 2014 · 498p · ≈ 16h · Moderate Business Organizations: A Transactional Perspective teaches business organizations from a transactional practice perspective rather than a litigation-based one. By using this book, students will gain a solid foundation in the law of business organizations. Additionally, students will enhance their understanding of the business contexts in which the law operates, and they will gain an appreciation… Shares: Business

Environmental Engineering Dictionary of Technical Terms and Phrases Francis J. Hopcroft · 2016 This reference manual provides a list of approximately 300 technical terms and phrases common to environmental engineering which non-English speakers often find difficult to understand in English. The manual provides the terms and phrases in alphabetical order, followed by a concise English definition, then a translation of the term in Russian and, finally, an interpretation or translation of the… Shares: Business

How Business Works Robert S. Kemp · 2012 · 483p · ≈ 16h · Moderate In an era of fleeting information and ephemeral digital bytes, the Harvard Classics stand as a monumental testament to the enduring power of great literature. Conceived by Charles W. Eliot, then President of Harvard University, this unparalleled collection of the world's most significant literary, philosophical, and scientific works offers a profound journey through the annals of human thought… Shares: Business

A Guide to Modern Econometrics Marno Verbeek · 2000 · 520p · ≈ 17h · Moderate This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak… Shares: Business

Journal K. C. Creative · 2021 A journal, from the Old French journal (meaning "daily"), may refer to: Shares: Business

Environmental Engineering Dictionary of Technical Terms and Phrases Francis Hopcroft · 2017 This reference manual provides a list of approximately 300 technical terms and phrases common to environmental engineering which non-English speakers often find difficult to understand in English. The manual provides the terms and phrases in alphabetical order, followed by a concise English definition, then a translation of the term in Russian and, finally, an interpretation or translation of the… Shares: Business

An inductive and practical treatise on book-keeping by single and double entry S. W. Crittenden · 1849 · 268p · ≈ 8h · Challenging Shares: Business

A Handbook of Primary Commodities in the Global Economy Marian Radetzki · 2008 · 246p · ≈ 8h · Moderate The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to… Shares: Business

Cold Calling Sucks (And That's Why It Works) Armand Farrokh & Nick Cegelski Your Ultimate Guide to Book 1 in 3 Cold Calls"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"- JEB BLOUNT, bestselling author of Fanatical… Shares: Business

$100M LOST CHAPTERS Alex Hormozi The Vault Is Open: The Secret Chapters Have Been Revealed From the Author of the Record-Breaking $100M Series (OVER 5,000,000 Copies Sold in the series) This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations. What's Inside… Shares: Business

The Power of Cult Branding Matthew W. Ragas & Bolivar J. Bueno · 2002 · ★ 3.5 · 201p · ≈ 6h · Moderate "Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET. Shares: Business

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