Scientific Advertising vs The 22 Immutable Laws of Branding: Which Should You Read?
Both live on shelves: Business
Scientific Advertising
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the…
The verdict
- Ratings are close across the board — any is a safe pick by score.
- The 22 Immutable Laws of Branding has the widest readership — 22718 ratings behind its score.
Scores by source
| Scientific Advertising | The 22 Immutable Laws of Branding | |
|---|---|---|
| Goodreads | — | 4.0 (22718) |
| Hardcover | 3.8 (8) | 4.0 (1) |
| Google Books | 4.5 (2) | — |
| Apple Books | 4.5 (48) | 4.0 (53) |
Reception
| Scientific Advertising | The 22 Immutable Laws of Branding | |
|---|---|---|
| Ratings | 48 | 22718 |
| Editions | 12 | 1 |
| Want to read | — | 46467 |
| Pages | 112 | — |