Sport and the Media vs Sport Consumer Behaviour: Which Should You Read?

Sport and the Media Matthew Nicholson · 2006 324 pages · ≈ 6 h 00 m · Moderate

Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical…

Sport Consumer Behaviour Daniel C. Funk · 2016 ★★★★☆ 3.8 348 pages · ≈ 6 h 27 m · Moderate

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and…