18 books like Sport Consumer Behaviour
Sport facility operations management
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Sport and the Media
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Pure Sport
Pure Sport
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Talent identification and development in sport
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Positive Pedagogy for Sport Coaching
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Soccernomics
Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game of soccer works, "Soccernomics" reveals the often surprisingly counterintuitive truths about the world's most popular game. An essential guide for the 2010 World Cup.
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Managing Sport Organizations
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Business of Sports
Business of Sports
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Research Methods For Sport Management
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Positive Youth Development Through Sport
"Cutting through the political rhetoric about the power of sport as a tool for social change and personal improvement, this book offers insight into how and why participating in sport can be good for children and young people. As the first text to focus on the role of sport in positive youth development (PYD), it brings together high-profile contributors from diverse disciplines to examine…
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Softball
Describes the necessary equipment, rules, and techniques for playing softball.
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Qualitative Research in Sport Management
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Advanced Marketing Management
Advanced Marketing Management
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This Is Marketing
This Is Marketing
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
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How to Write Copy That Sells
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write…
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How Brands Grow
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
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Eat Your Greens
Eat Your Greens
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Why We Buy
Why We Buy
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer…
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