18 books like Sport Consumer Behaviour

What to read after Sport Consumer Behaviour — books similar to it, matched on shared themes.

Sport and the Media Matthew Nicholson · 2006 · 324p · ≈ 10h · Moderate Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Sport facility operations management Eric C. Schwarz · 2010 · 408p · ≈ 13h · Moderate Now in a fully revised and updated fourth edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to examine the practical realities connecting facilities, people, and technology.An essential textbook for any sport facilities course, it introduces the fundamentals of facility management and presents cutting-edge, evidence-based perspectives that… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Pure Sport John Kremer · 2012 · 264p · ≈ 8h · Moderate Pure Sport is a practical guide that provides insights on asserting positive mindsets, realising potential, remaining resilient against setbacks and using these experiences to move on to greater success. The book follows the journey of the athlete through six clear steps, creating a logical framework for applied sport psychology or a path you can follow in your own practice. The third edition is… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Talent identification and development in sport Joseph Baker · 2011 · 200p · ≈ 6h · Moderate Identifying and developing talented athletes to their fullest potential is a central concern of sport scientists, sports coaches, and sports policy makers. The second edition of this popular text offers a state of the science synthesis of current knowledge in talent identification and development in sport, from the biological basis of talent to the systems and processes within sport through which… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Positive Pedagogy for Sport Coaching Richard Light · 2016 · 168p · ≈ 5h · Moderate Positive Pedagogy is an athlete-centred, inquiry-based approach that transforms the way we understand learning and coaching in sport. This book demonstrates how Positive Pedagogy for sport coaching (PPed) can be successfully employed across a range of sports and levels of performance, while also providing insight into coaches’ experiences.Now in a fully revised and updated second edition, the… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Soccernomics Simon Kuper · 2009 · ★ 3.9 · 456p · ≈ 15h · Moderate Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game of soccer works, "Soccernomics" reveals the often surprisingly counterintuitive truths about the world's most popular game. An essential guide for the 2010 World Cup. Shares: Gambling, SPORTS & RECREATION, Sports, Games

Managing Sport Organizations Daniel Covell · 2013 · 416p · ≈ 13h · Moderate Now in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community-level sport to international sport.Bridging the gap between theory and practice, this book covers the key topics, issues, and concepts in contemporary sport… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Business of Sports Mark Conrad · 2006 · 470p · ≈ 15h · Moderate The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition,… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Research Methods For Sport Management James Skinner · 2012 · 366p · ≈ 12h · Moderate Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners. Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in… Shares: Gambling, SPORTS & RECREATION, Sports, Games

Softball Marian E. Kneer · 1962 · 124p · ≈ 4h · Moderate Describes the necessary equipment, rules, and techniques for playing softball. Shares: SPORTS & RECREATION, Sports, Essays

Qualitative Research in Sport Management James Skinner · 2009 · 460p · ≈ 15h · Moderate Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting… Shares: SPORTS & RECREATION, Sports, Games, Essays

Database Marketing Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin · 2010 Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product… Shares: Consumer behavior, Business

Why We Buy Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderate Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer… Shares: Consumer behavior, Marketing, Business

Positive Youth Development Through Sport Nicholas L. Holt · 2007 · 160p · ≈ 5h · Moderate "Cutting through the political rhetoric about the power of sport as a tool for social change and personal improvement, this book offers insight into how and why participating in sport can be good for children and young people. As the first text to focus on the role of sport in positive youth development (PYD), it brings together high-profile contributors from diverse disciplines to examine… Shares: Gambling, Games, Essays, Travel

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares: Marketing, Business

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares: Marketing, Business

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate 1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares: Marketing, Business

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy… Shares: Marketing, Business

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