Contagious vs Why We Buy: Which Should You Read?
Both live on shelves: Consumer behavior, Marketing, Business
Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy…
vs
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Why We Buy has the widest readership — 13549 ratings behind its score.
Scores by source
| Contagious | Why We Buy | |
|---|---|---|
| Goodreads | — | 3.9 (13549) |
| Hardcover | 3.7 (62) | 3.7 (22) |
| Google Books | 5.0 (2) | 4.0 (7) |
| Apple Books | 4.0 (436) | 4.0 (27) |
Reception
| Contagious | Why We Buy | |
|---|---|---|
| Ratings | 436 | 13549 |
| Editions | 6 | 14 |
| Want to read | — | 22598 |
| Pages | 250 | 255 |