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About this book
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Profil Pembaca
3.8/5 · 1 pembaca · 190 halaman · ≈ 3 h 31 m · Menengah
Berapa lama waktu membaca Creating Signature Stories?
Sekitar ≈ 3 h 31 m — 190 halaman, dengan asumsi kira-kira 250 kata per halaman pada 225 kata per menit.
Berapa halaman Creating Signature Stories?
190 halaman pada edisi yang paling banyak dibaca.
Apa genre Creating Signature Stories?
Buku ini ada di rak Biography & Memoir.
Apakah Creating Signature Stories domain publik?
Belum — masih dilindungi hak cipta.
Siapa penulis Creating Signature Stories?
David Aaker.