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About this book
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
読者プロフィール
3.8/5 · 1 読者 · 190 ページ · ≈ 3 h 31 m · 普通
Creating Signature Storiesを読むのにどれくらいかかりますか？
約≈ 3 h 31 m — 190ページ、1ページ約250語・毎分225語として。
Creating Signature Storiesは何ページですか？
最も読まれている版で190ページ。
Creating Signature Storiesのジャンルは？
Biography & Memoirの書棚にあります。
Creating Signature Storiesはパブリックドメインですか？
いいえ — まだ著作権保護中です。
Creating Signature Storiesの著者は誰ですか？
David Aaker。