コピーライターの手引書
About this book
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: 8 headlines that work--and how to use them The 5-step “Motivating Sequence” for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and click-through rates How to create powerful “lead magnets” that double response rates The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
読者プロフィール
3.8/5 · 9 読者 · 352 ページ · ≈ 6 h 31 m · 普通
The Copywriter's Handbookを読むのにどれくらいかかりますか？
約≈ 6 h 31 m — 352ページ、1ページ約250語・毎分225語として。
The Copywriter's Handbookは何ページですか？
最も読まれている版で352ページ。
The Copywriter's Handbookのジャンルは？
Businessの書棚にあります。
The Copywriter's Handbookはパブリックドメインですか？
いいえ — まだ著作権保護中です。
The Copywriter's Handbookの著者は誰ですか？
Robert W. Bly。