18 books like Brandwashed
Why We Buy
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer…
Shares: Consumer behavior, Marketing
The power of full engagement
“Combines the gritty toughmindedness of the best coaches with the gentle-but-insistent inspiration of the most effective spiritual advisers” (Fast Company).This groundbreaking New York Times bestseller has helped hundreds of thousands of people at work and at home balance stress and recovery and sustain high performance despite crushing workloads and 24/7 demands on their time. We live in digital…
Shares: Business and economics, Psychological aspects
Primalbranding
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to…
Shares: Consumer behavior, Marketing
The Attention Merchants
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Shares: Consumer behavior, Marketing, Psychological aspects
Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Shares: Consumer behavior, Marketing
Building a StoryBrand
Get heard and not ignored by your costumers
Shares: Consumer behavior, Marketing
Nudge
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Shares: Consumer behavior, Psychological aspects, Psychology
Aesthetic Intelligence
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most…
Shares: Consumer behavior, Marketing
Sport Consumer Behaviour
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key…
Shares: Consumer behavior, Marketing
Advances in Psychology Research
"Advances in Psychology Research" presents original research results on the leading edge of psychology research. Each article has been carefully selected in an attempt to present substantial psychology advances across a broad spectrum.
Shares: Psychology
Voices
Young Memer takes on a pivotal role in freeing her war-torn homeland from its oppressive captors.
Shares: Psychology
The principles of psychology
The Principles of Psychology is a monumental text in the history of psychology, written by William James and published in 1890. There were four methods in James' psychology: analysis (i.e. the logical criticism of precursor and contemporary views of the mind), introspection (i.e. the psychologist's study of his own states of mind), experiment (e.g. in hypnosis or neurology), and comparison (the…
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Psychology
Psychology is the scientific study of the mind and behavior.https://www.apa.org/support/about-apa Frequently asked questions about APA] Retrieved on November 28th, 2023. Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of broad scope,…
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Somehow
1 NEW YORK TIMES BESTSELLEROne of Publishers Weekly’s Best Religion Books of 2024“Anne Lamott is my Oprah.” —Chicago TribuneFrom the bestselling author of Dusk, Night, Dawn and Help, Thanks, Wow, a joyful celebration of love“Love is our only hope,” Anne Lamott writes in this perceptive new book. “It is not always the easiest choice, but it is always the right one, the noble path, the way home to…
Shares: Psychology
Hold Nothing
Endorsed by Elizabeth Gilbert, Gwyneth Paltrow, and Yung PuebloA distinctive, artful, contemplative guide for self-discovery and self-inquiry, with wisdom, encouragement, and thought exercises by the best-selling author of Practice You. Includes 45 practices and full-color pieces of artwork by the author.What if the most important work of your life isn’t something you chase—but something you…
Shares: Psychology
Invoke the Goddess
Experience Love, Healing, and Personal Empowerment by Working with Hindu, Greek, and Egyptian Goddesses
This magical book is specially designed to help you access and interact with deities who can provide blessings, insight, and enhancements to your quality of life. Looking for love? Aphrodite will assist you. Need a magickal boost? Isis will show you the way. Lacking inspiration? Saraswati will…
Shares: Psychology
Signs
NEW YORK TIMES BESTSELLER • A renowned psychic medium teaches us how to recognize and interpret the life-changing messages from loved ones and spirit guides on the Other Side.“A collection of incredible stories . . . that speak to the universe’s endless capacity for magical moments.”—goop Laura Lynne Jackson is a psychic medium and the author of the New York Times bestseller The Light Between…
Shares: Psychology
Sacred Energies of the Sun and Moon
A practical guide to ancient Mesoamerican solar and lunar rites for healing and transformation • Details shamanic rituals and practices for each period of the day, including dawn, sunrise, noon, sunset, and midnight, to best harness the energies of the sun, night sun, and moon for specific purposes, such as divination, journeying with animal spirit guides, or spiritual wisdom • Incorporates…
Shares: Psychology