18 books like Census of business

What to read after Census of business — books similar to it, matched on shared themes.

Alchemy Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderate HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with… Shares: Advertising, Commerce, Business

Ogilvy on Advertising David Ogilvy · 1983 · ★ 4.3 · 224p · ≈ 7h · Moderate This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Shares: Advertising, Business

A history of the Bank of New York, 1784-1884 Henry Williams Domett · 1784 · 139p · ≈ 4h · Demanding Shares: Banks and banking, Business

Marketing Made Simple Donald Miller & Dr. J.J. Peterson · 2020 · ★ 4.2 · 208p · ≈ 6h · Moderate This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not… Shares: Commerce, Business

R.E.D. Marketing Greg Creed & Ken Muench · 2021 · ★ 1.5 Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO… Shares: Commerce, Business

Ultimate Guide to Google Ads Bryan Todd, Mike Rhodes & Perry Marshall · 2020 · 367p · ≈ 12h · Moderate Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive,… Shares: Commerce, Business

The Federal Reserve Robert L. Hetzel · 2008 · 384p · ≈ 12h · Moderate Details the evolution of the monetary standard from the start of the Federal Reserve through the end of the Greenspan era. The book places that evolution in the context of the intellectual and political environment of the time. By understanding the fitful process of replacing a gold standard with a paper money standard, the conduct of monetary policy becomes a series of experiments useful for… Shares: Banks and banking, Business

Advertising Headlines That Make You Rich David Garfinkel · 2006 · 148p · ≈ 4h · Moderate From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting… Shares: Advertising, Business

The Referral Engine John Jantsch · 2010 · ★ 3.5 · 257p · ≈ 8h · Moderate The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over… Shares: Advertising, Business

Saving the Sun Gillian Tett · 1999 · ★ 3.9 · 376p · ≈ 12h · Moderate Saving the Sun tells the story of the world's largest private equity deal where American investors made billions of dollars rehabilitating Shinsei, a failed Japanese bank. Within that business saga is the dramatic tale of Japan's brightest financial minds, the men who made the Japanese economic miracle come to life, and their struggle against the economic failure in the 1990s. Into this climate… Shares: Banks and banking, Business

Complete English Tradesman Daniel Defoe · 1726 · 153p · ≈ 5h · Demanding Daniel Defoe earned the title 'The Father of the Novel' when he wrote "Robinson Crusoe" - the first example of the modern popular novel as we know it. He followed this success up with a huge number of other writings, which are included in this great anthology - covering novels, shorter fiction, poetry, travel writing, and his massive collection of non-fiction writing, including his seminal… Shares: Commerce, Business

The complete English tradesman Daniel Defoe · 1726 · 288p · ≈ 9h · Demanding Daniel Defoe earned the title 'The Father of the Novel' when he wrote "Robinson Crusoe" - the first example of the modern popular novel as we know it. He followed this success up with a huge number of other writings, which are included in this great anthology - covering novels, shorter fiction, poetry, travel writing, and his massive collection of non-fiction writing, including his seminal… Shares: Commerce, Business

Advance Australasia Frank Thomas Bullen · 1907 · 292p · ≈ 9h · Challenging With centuries of literature, it's inevitable that some will fall through the cracks. We hunt down public domain works and restore them so they're not lost to the world. Who are we? We're Cairn Press. Our background is in design, publishing, typography, and technology. These skills fuel our mission to create the highest quality Public Domain eBooks available online, at an affordable price. We… Shares: Commerce, Business

Tribal leadership David Logan · 2007 · ★ 4.0 · 300p · ≈ 10h · Moderate It's a fact of life: birds flock, fish school, people "tribe."Every company, indeed every organization, is a tribe, or if it's large enough, a network of tribes—groups of 20 to 150 people in which everyone knows everyone else, or at least knows of everyone else. Tribes are more powerful than teams, companies, or even CEOs, and yet their key leverage points have not been mapped—until now. In… Shares: Associations, Business

[Preservation of forests.] United States. Congress. Senate. Committee on Agriculture and Forestry · 1888 · ★ 1.0 · 13p · ≈ 26m · Challenging Forests are major components of the earth's natural resources and they are increasingly critical to the welfare of the U.S. economy, environment, and population. Desires to improve forest management and productivity, preserve biodiversity, maintain ecologic integrity, and provide societal services, such as recreation and tourism, necessitate a strong forestry-research base. Given the clear… Shares: Associations, Business

Business O. C. Ferrell · 1992 · ★ 4.0 · 493p · ≈ 16h · Moderate Facts101 is your complete guide to Study Resource for Ferrell's M: Business. In this book, you will learn topics such as Business in a Borderless World, Options for Organizing Business, Small Business, Entrepreneurship, and Franchising, and The Nature of Management plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare… Shares: Commerce, Business

The Practical Pocket Guide to Account Planning Chris Kocek · 2013 · 156p · ≈ 5h · Moderate The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce… Shares: Advertising, Business

Managing people in sport organizations Tracy Taylor · 2007 · 248p · ≈ 8h · Moderate Now in a fully revised and updated third edition, Managing People in Sport Organizations outlines the theory and practice of managing people within a strategic framework.A complete textbook for any human resource management (HRM) in sport course, it explains how sport managers can get the best out of their teams and organizations, develop their professional skills, and create a sustainable… Shares: Associations, Business

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