18 books like Climbing Mount Improbable
Mendel's principles of heredity
Bateson named the science "genetics" in 1905-1906. This is the first textbook in English on the subject of genetics.
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On the origin of species by means of natural selection
Charles Darwin's seminal work laying the foundations for the principles of evolutionary biology via natural selection, based on evidence that he collected during his expedition on *HMS Beagle* in the 1830s.
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How the Mind Works
"Presented with extraordinary lucidity, cogency and panache...Powerful and gripping...To have read [the book] is to have consulted a first draft of the structural plan of the human psyche...a glittering tour de force" - Spectator "Why do memories fade? Why do we lose our tempers? Why do fools fall in love? Pinker's objective in this erudite account is to explore the nature and history of the…
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The Evolution of Man
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Lay sermons, addresses, and reviews
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Improving Social Skills for Children with High Functioning Autism (Research Frontiers: Understanding Science, Unlocking Potential)
Improving Social Skills for Children with High Functioning Autism (Research Frontiers: Understanding Science, Unlocking Potential)
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Mercadotecnia
Mercadotecnia
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Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
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The New Relationship Marketing
The New Relationship Marketing
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Momentum Makers
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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Purple Cow, New Edition
Purple Cow, New Edition
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
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Breaking Twitter
Breaking Twitter
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to…
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The 5 Minute Sales Coach
The 5 Minute Sales Coach
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The LinkedIn Edge
The LinkedIn Edge
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SEO For Dummies
SEO For Dummies
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Brand Storytelling
Brand Storytelling
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