The Challenger Sale
Matthew Dixon & Brent Adamson
· 2011
· ★ 3.9
· 221p · ≈ 7h · Moderate
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Shares: Sales management, Industrial management