18 books like Getting to yes
The Everything Guide to Starting and Running a Catering Business
The Everything Guide to Starting and Running a Catering Business
The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession! Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned…
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A Guide to Modern Econometrics
This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak…
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A Handbook of Primary Commodities in the Global Economy
The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to…
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Management
Management
Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations
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The Everything Guide to Being an Event Planner
The Everything Guide to Being an Event Planner
Whether you've recently earned a hospitality degree or are simply looking for a fun career change, The Everything Guide to Being an Event Planner will help you break out of the routine and start a new, creative endeavor-one celebration at a time! Do you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be…
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The Definitive Book of Body Language
This book isolates and examines each component of body language and gesture and makes you more aware of your own non-verbal cues and signals and demonstrates how people communicate with each other using them.
Shares Applied Psychology, Interpersonal relations, Psychology, Nonfiction
Drunk Tank Pink
Drunk Tank Pink
A New York Times bestseller! A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every dayMost of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts…
Shares Applied Psychology, Psychology
Built to Grow
Built to Grow
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Louder Than Words (Enhanced Edition) (Enhanced Edition)
Louder Than Words (Enhanced Edition) (Enhanced Edition)
“Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice“Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class…
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Resumen De Nunca Dividas La Diferencia Por Chris Voss y Tahl Raz - Negociar Como Si Su Vida Dependiera De Ello
Resumen De Nunca Dividas La Diferencia Por Chris Voss y Tahl Raz - Negociar Como Si Su Vida Dependiera De Ello
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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse…
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Purple Cow, New Edition
Purple Cow, New Edition
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
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Voices
Voices
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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The New Relationship Marketing
The New Relationship Marketing
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Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
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All Marketers (Are Liars) Tell Stories
All Marketers (Are Liars) Tell Stories
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a…
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Business Organizations
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