18 books like Nudge
Aesthetic Intelligence
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most…
Shares: Consumer behavior, Economic aspects, Economics, Business
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product…
Shares: Consumer behavior, Business
Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
Shares: Consumer behavior, Economic aspects, Business
Brandwashed
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind…
Shares: Consumer behavior, Psychological aspects, Psychology
Monday Morning Choices
Learn to make the right decisions to achieve greater success Each of us has a different idea of success. Whether you strive for money, power, happiness, or love, your personal choices, the actions you take, and the relationships you choose to invest time and energy in, will determine whether you reach your goals. Internationally recognized leadership coach David Cottrell will show you how to make…
Shares: Choice, Psychological aspects, Business
Key performance indicators
Breathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and a list of over 500 performance measures. Author David Parmenter provides you with everything you need to master and…
Shares: Economics, Business
Analysis of Economic Data
Analysis of Economic Data teaches methods of data analysis to students whose primary interest is not in econometrics, statistics or mathematics. It shows students how to apply econometric techniques in the context of real-world empirical problems. It adopts a largely non-mathematical approach relying on verbal and graphical intuition and covers most of the tools used in modern econometrics…
Shares: Economics, Business
Flying Blind
A fast-paced look at the corporate dysfunction--the ruthless cost-cutting, toxic workplaces, and cutthroat management--that contributed to one of the worst tragedies in modern aviation
Boeing is a century-old titan of American industry. The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a…
Shares: Economics, Business
The Power of Differentiation
"If you want to make history with your brand, read this book!" - Jonathan Randall, President of Mack Trucks North AmericaTwo facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers…
Shares: Economics, Business
This Is Strategy
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making…
Shares: Economics, Business
AI First
AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will…
Shares: Economics, Business
Principles of Economics
Carl Menger is considered the father of the Austrian School of Economics. His pioneering work, "Principles of Economics," published in 1871, not only introduced the concept of marginal analysis but also presented a radically new approach to economic analysis, which remains the core of Austrian theory of value and prices. For the beginner, "Principles of Economics" remains an excellent…
Shares: Economics, Business
The Art of Strategy
Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies―from pop culture, TV,…
Shares: Decision making, Economics, Psychology, Business
Invisible Influence
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to…
Shares: Consumer behavior, Business
A Joy For Ever (And Its Price in the Market)
With centuries of literature, it's inevitable that some will fall through the cracks. We hunt down public domain works and restore them so they're not lost to the world.
Who are we? We're Cairn Press. Our background is in design, publishing, typography, and technology. These skills fuel our mission to create the highest quality Public Domain eBooks available online, at an affordable price. We…
Shares: Economic aspects, Economics
Winter is Not Forever
As graduation nears, Josh Jones worries that he is the only member of his class not to know what he wants to do with his life
Shares: Choice, Decision making
Superfreakonomics
The New York Times bestselling Freakonomics was a worldwide sensation, selling more than four million copies in thirty-five languages and changing the way we look at the world.Steven D. Levitt and Stephen J. Dubner return with Superfreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.SuperFreakonomics challenges the…
Shares: Economics, Psychological aspects, Business
Basic Mathematics for Economists
Economics students will welcome the new edition of this excellent textbook. Mathematics is an integral part of economics and understanding basic concepts is vital. Given that many students come into economics courses without having studied mathematics for a number of years this clearly written book will help to develop quantitative skills in even the least numerate student up to the required…
Shares: Economics, Business