Database Marketing
About this book
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
Reader Profile
· Moderate
What genre is Database Marketing?
It sits on the Business shelves.
Is Database Marketing in the public domain?
No — it is still under copyright.
Who wrote Database Marketing?
Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin.