Crossing the Chasm
About this book
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
Reader Profile
3.8/5 · 69 readers · 233 pages · ≈ 4 h 19 m · Moderate
How long does it take to read Crossing the Chasm?
About ≈ 4 h 19 m — 233 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Crossing the Chasm?
233 pages in its most-read edition.
What genre is Crossing the Chasm?
It sits on the Business shelves.
Is Crossing the Chasm in the public domain?
No — it is still under copyright.
Who wrote Crossing the Chasm?
Geoffrey A. Moore (1946–0).
“There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."”