Crossing the Chasm vs Selling to Big Companies: Which Should You Read?
Both live on shelves: Selling, Marketing
Crossing the Chasm
“There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."”
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists…
vs
Selling to Big Companies
• Selected by Fortune Magazine as 1 of 8 "must read" sales books • Gold Medal Winner in Sales Book Awards • 20 Best Sales Books winner, Sales HQ Reviews: Jill’s book came to life with her real life experience and…
The verdict
- Readers rate Selling to Big Companies highest: Selling to Big Companies 4.2 · Crossing the Chasm 3.8.
- Crossing the Chasm has the widest readership — 69 ratings behind its score.
- Crossing the Chasm reaches further in scholarship and criticism — cited 1064 times.
How to choose
Scores by source
| Crossing the Chasm | Selling to Big Companies | |
|---|---|---|
| Hardcover | 4.1 (46) | 2.0 (1) |
| Google Books | 5.0 (1) | — |
| Apple Books | 3.5 (69) | 5.0 (13) |
Reception
| Crossing the Chasm | Selling to Big Companies | |
|---|---|---|
| Ratings | 69 | 13 |
| Editions | 21 | 2 |
| Citations | 1064 | 5 |
| Film adaptations | 1 | — |
| Wikipedia attention | 3132 | — |
| Pages | 233 | 250 |