18 books like Crossing the Chasm

What to read after Crossing the Chasm — books similar to it, matched on shared themes.

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business, Nonfiction

Integrity Selling for the 21st Century

Integrity Selling for the 21st Century Ron Willingham · 2003 · ★ 3.9 · 225p · ≈ 7h · Moderate "I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught… Shares Selling, Business, Nonfiction

Key Account Management

Key Account Management Peter Cheverton · 1999 · 379p · ≈ 12h · Moderate Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few… Shares Selling, Marketing, Business, Nonfiction

The Everything Guide to Starting and Running a Catering Business

The Everything Guide to Starting and Running a Catering Business Joyce Weinberg · 2009 The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession! Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned… Shares Business, Nonfiction

A Guide to Modern Econometrics Marno Verbeek · 2000 · 520p · ≈ 17h · Moderate This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak… Shares Business, Nonfiction

A Handbook of Primary Commodities in the Global Economy Marian Radetzki · 2008 · 246p · ≈ 8h · Moderate The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to… Shares Business, Nonfiction

Management

Management Michael Heath · 2010 · ★ 3.8 Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations Shares Business, Nonfiction

The Everything Guide to Being an Event Planner

The Everything Guide to Being an Event Planner Jennifer Mancuso · 2007 Whether you've recently earned a hospitality degree or are simply looking for a fun career change, The Everything Guide to Being an Event Planner will help you break out of the routine and start a new, creative endeavor-one celebration at a time! Do you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be… Shares Business, Nonfiction

Selling to Big Companies

Selling to Big Companies Jill Konrath · 2005 · 250p · ≈ 8h · Moderate • Selected by Fortune Magazine as 1 of 8 "must read" sales books • Gold Medal Winner in Sales Book Awards • 20 Best Sales Books winner, Sales HQ Reviews: Jill’s book came to life with her real life experience and success. She had instant credibility with our field staff. Her messages of how to access and service decision-makers inside companies resonated with everyone in the room. The result is… Shares Selling, Marketing

Low-Code/No-Code

Low-Code/No-Code Phil Simon · 2022 Shares Technology, Business with this book.

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

The driver in the driverless car Vivek Wadhwa · 2017 · ★ 3.0 · 240p · ≈ 8h · Moderate Technology is advancing faster than ever--but for better or for worse? On the one hand, astonishing technology developments such as personalized genomics, self-driving cars, drones, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, these very same technologies could raise the specter of a frightening and alienating future--eugenics, a jobless… Shares Technological innovations, Technology, Nonfiction

The Art of Closing the Sale

The Art of Closing the Sale Brian Tracy · 2007 · 224p · ≈ 7h · Moderate Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal.As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale… Shares Selling, Business

Sales Management. Simplified.

Sales Management. Simplified. Mike Weinberg · 2015 · ★ 4.5 · 243p · ≈ 8h · Moderate Shares Selling, Business with this book.

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