Database Marketing vs Invisible Influence: Which Should You Read?

Database Marketing Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin · 2010 Moderate

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Invisible Influence Jonah Berger · 2016 ★★★★☆ 3.9 272 pages · ≈ 5 h 02 m · Moderate

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal…