18 books like Database Marketing
Invisible Influence
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to…
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Spent
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychologythe compelling science of human naturehas clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary sciences principles to a new domain: the…
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Why We Buy
The science, mechanics, demographics, and dynamaics of shopping.
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Primalbranding
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Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
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The Four
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
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Building a StoryBrand
Get heard and not ignored by your costumers
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Ultimate Success Secret
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Momentum Makers
Whether you're a Network Marketing "newbie" or a seasoned professional, the tips in this book for creating your own personal brand to grow your business will take you to new heights. Each motivating chapter is paired with practical "how to" tips that will blow your business up! Twenty top-producing network marketing professionals from around the world will take you on their motivating journey of…
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Business Organizations
Business Organizations: A Transactional Perspective teaches business organizations from a transactional practice perspective rather than a litigation-based one. By using this book, students will gain a solid foundation in the law of business organizations. Additionally, students will enhance their understanding of the business contexts in which the law operates, and they will gain an appreciation…
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Environmental Engineering Dictionary of Technical Terms and Phrases
This reference manual provides a list of approximately 300 technical terms and phrases common to environmental and civil engineering which non-English speakers often find difficult to understand in English. The manual provides the terms and phrases in alphabetical order, followed by a concise English definition, then a translation of the term in Farsi and, finally, an interpretation or…
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How Business Works
Examines the nature of business, its place, and responsibility in society, how it is organized and how it goes about its tasks.
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A Guide to Modern Econometrics
This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak…
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Journal
A journal, from the Old French journal (meaning "daily"), may refer to:
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Environmental Engineering Dictionary of Technical Terms and Phrases
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An inductive and practical treatise on book-keeping by single and double entry
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A Handbook of Primary Commodities in the Global Economy
The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to…
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Cold Calling Sucks (And That's Why It Works)
Your Ultimate Guide to Book 1 in 3 Cold Calls "The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!" - JEB BLOUNT, bestselling author of Fanatical…
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