Eat Your Greens
About this book
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications. The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.  The book is curated by Wiemer Snijders, partner at Commercial Works.
Reader Profile
· 300 pages · ≈ 5 h 33 m · Moderate
How long does it take to read Eat Your Greens?
About ≈ 5 h 33 m — 300 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Eat Your Greens?
300 pages in its most-read edition.
What genre is Eat Your Greens?
It sits on the Business shelves.
Is Eat Your Greens in the public domain?
No — it is still under copyright.
Who wrote Eat Your Greens?
Wiemer Snijders.