18 books like Eat Your Greens
Advanced Marketing Management
Advanced Marketing Management
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This Is Marketing
This Is Marketing
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
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How to Write Copy That Sells
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write…
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How Brands Grow
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
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Inside the Tornado
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Storynomics
Storynomics
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his…
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Marketing and Management Models
Marketing and Management Models
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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Make a Fortune Selling to Women
Make a Fortune Selling to Women
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The 5 Minute Sales Coach
The 5 Minute Sales Coach
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Everything I Know About Business I Learned from the Grateful Dead
Everything I Know About Business I Learned from the Grateful Dead
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant…
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Psicología de ventas
Psicología de ventas
Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas» es más importante que las técnicas y los métodos de venta.El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más…
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Building an Empire
Building an Empire
Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 350,000 distributors, including countless stories of lives being changed for the better by the incomes generated. 
Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure…
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The LinkedIn Edge
The LinkedIn Edge
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Fearless Public Speaking
Fearless Public Speaking
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ZUSAMMENFASSUNG - Capital In The Twenty-First Century / Das Kapital im einundzwanzigsten Jahrhundert von Thomas Piketty
ZUSAMMENFASSUNG - Capital In The Twenty-First Century / Das Kapital im einundzwanzigsten Jahrhundert von Thomas Piketty
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