Eat Your Greens vs Inside the Tornado: Which Should You Read?

Eat Your Greens Wiemer Snijders · 2018 300 pages · ≈ 5 h 33 m · Moderate

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is…

Inside the Tornado Geoffrey A. Moore · 1995 ★★★★☆ 4.0 244 pages · ≈ 4 h 31 m · Moderate

“At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.”

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides…