How to Market Books
About this book
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
Reader Profile
· 472 pages · ≈ 8 h 44 m · Moderate
How long does it take to read How to Market Books?
About ≈ 8 h 44 m — 472 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is How to Market Books?
472 pages in its most-read edition.
What genre is How to Market Books?
It sits on the Business shelves.
Is How to Market Books in the public domain?
No — it is still under copyright.
Who wrote How to Market Books?
Alison Baverstock.