18 books like How to Market Books
Inside the Tornado
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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Integrity Selling for the 21st Century
Integrity Selling for the 21st Century
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught…
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Key Account Management
Key Account Management
Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few…
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Crossing the Chasm
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a…
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A Guide to Modern Econometrics
This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak…
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A Handbook of Primary Commodities in the Global Economy
The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to…
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The Everything Guide to Being an Event Planner
The Everything Guide to Being an Event Planner
Whether you've recently earned a hospitality degree or are simply looking for a fun career change, The Everything Guide to Being an Event Planner will help you break out of the routine and start a new, creative endeavor-one celebration at a time! Do you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be…
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Management
Management
Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations
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The Everything Guide to Starting and Running a Catering Business
The Everything Guide to Starting and Running a Catering Business
The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession! Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned…
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Selling to Big Companies
Selling to Big Companies
• Selected by Fortune Magazine as 1 of 8 "must read" sales books
• Gold Medal Winner in Sales Book Awards
• 20 Best Sales Books winner, Sales HQ
Reviews:
Jill’s book came to life with her real life experience and success. She had instant credibility with our field staff. Her messages of how to access and service decision-makers inside companies resonated with everyone in the room. The result is…
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This Is Marketing
This Is Marketing
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
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Advanced Marketing Management
Advanced Marketing Management
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How Brands Grow
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
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Eat Your Greens
Eat Your Greens
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How to Write Copy That Sells
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write…
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Sales Management. Simplified.
Sales Management. Simplified.
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The Art of the Sale
The Art of the Sale
A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience.When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum.  Why not, he wondered?  Sales plays a part in…
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Sell It Like Serhant
Sell It Like Serhant
This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell…
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