Brandwashed vs The Attention Merchants: Which Should You Read?
Both live on shelves: Consumer behavior, Marketing, Psychological aspects
Brandwashed
More
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary…
The Attention Merchants
More
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Side by side
The verdict
- Readers rate The Attention Merchants highest: The Attention Merchants 4.0 · Brandwashed 3.6.
- Brandwashed is the quickest read — about 5 hours vs 7 for The Attention Merchants.
- Brandwashed has the widest readership — 102 ratings behind its score.
Scores by source
| Brandwashed | The Attention Merchants | |
|---|---|---|
| Hardcover | 3.4 (12) | 4.0 (38) |
| Google Books | 5.0 (1) | — |
| Apple Books | 3.5 (102) | 4.5 (20) |
Reception
| Brandwashed | The Attention Merchants | |
|---|---|---|
| Ratings | 102 | 38 |
| Editions | 9 | 6 |
| Pages | 288 | 416 |
Questions readers ask
Which is rated higher: Brandwashed or The Attention Merchants?
The Attention Merchants has the higher combined reader rating across sources (The Attention Merchants 4.0/5, Brandwashed 3.6/5).
Which is shorter to read: Brandwashed or The Attention Merchants?
Brandwashed is the quickest read. Estimated at 225 words per minute: Brandwashed (288 pages, ≈ 5 h 20 m); The Attention Merchants (416 pages, ≈ 7 h 42 m).
Which is harder to read: Brandwashed or The Attention Merchants?
Estimated difficulty, based on era, reader shelves and length — Brandwashed: Moderate; The Attention Merchants: Moderate.