Brandwashed vs Why We Buy: Which Should You Read?

Both live on shelves: Consumer behavior, Marketing

Brandwashed

Brandwashed Martin Lindstrom · 2011 ★★★★☆ 3.6 288 pages · ≈ 5 h 20 m · Moderate Find on Amazon

Why We Buy

Why We Buy Paco Underhill · 1999 ★★★★☆ 3.9 255 pages · ≈ 4 h 43 m · Moderate Find on Amazon

The verdict