Contagious vs Ogilvy on Advertising: Which Should You Read?
Both live on shelves: Advertising, Business
Contagious
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In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy…
Ogilvy on Advertising
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This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is…
Side by side
The verdict
- Ratings are close across the board — any is a safe pick by score.
- Contagious has the widest readership — 436 ratings behind its score.
Scores by source
| Contagious | Ogilvy on Advertising | |
|---|---|---|
| Hardcover | 3.7 (62) | 4.0 (37) |
| Google Books | 5.0 (2) | — |
| Apple Books | 4.0 (436) | 4.5 (53) |
Reception
| Contagious | Ogilvy on Advertising | |
|---|---|---|
| Ratings | 436 | 53 |
| Editions | 6 | 15 |
| Wikipedia attention | 85 | — |
| Pages | 250 | 224 |
Questions readers ask
Which is rated higher: Contagious or Ogilvy on Advertising?
Ogilvy on Advertising has the higher combined reader rating across sources (Ogilvy on Advertising 4.2/5, Contagious 4.0/5).
Which is shorter to read: Contagious or Ogilvy on Advertising?
Ogilvy on Advertising is the quickest read. Estimated at 225 words per minute: Ogilvy on Advertising (224 pages, ≈ 4 h 09 m); Contagious (250 pages, ≈ 4 h 38 m).
Which is harder to read: Contagious or Ogilvy on Advertising?
Estimated difficulty, based on era, reader shelves and length — Contagious: Moderate; Ogilvy on Advertising: Moderate.