Ogilvy on Advertising vs The Referral Engine: Which Should You Read?

Cover of Ogilvy on Advertising Ogilvy on Advertising David Ogilvy · 1983 ★★★★☆ 4.2 224 pages · ≈ 4 h 09 m · Moderate
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This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is…

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Cover of The Referral Engine The Referral Engine John Jantsch · 2010 ★★★★☆ 3.6 257 pages · ≈ 4 h 46 m · Moderate
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on…

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Side by side

Ogilvy on AdvertisingThe Referral EngineEnjoymentDifficultyInfluencePopularityClassic

The verdict

Scores by source

Ogilvy on AdvertisingThe Referral Engine
Hardcover 4.0 (37) 3.8 (4)
Apple Books 4.5 (53) 3.5 (68)

Reception

Ogilvy on AdvertisingThe Referral Engine
Ratings 53 68
Editions 15 3
Pages 224 257

Questions readers ask

Which is rated higher: Ogilvy on Advertising or The Referral Engine?

Ogilvy on Advertising has the higher combined reader rating across sources (Ogilvy on Advertising 4.2/5, The Referral Engine 3.6/5).

Which is shorter to read: Ogilvy on Advertising or The Referral Engine?

Ogilvy on Advertising is the quickest read. Estimated at 225 words per minute: Ogilvy on Advertising (224 pages, ≈ 4 h 09 m); The Referral Engine (257 pages, ≈ 4 h 46 m).

Which is harder to read: Ogilvy on Advertising or The Referral Engine?

Estimated difficulty, based on era, reader shelves and length — Ogilvy on Advertising: Moderate; The Referral Engine: Moderate.

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