Customer Relationship Management vs It's Not Luck: Which Should You Read?

Both live on shelves: Management, Business

Cover of Customer Relationship Management

Customer Relationship Management Francis Buttle · 2003 ★★★★☆ 3.8 400 pages · ≈ 7 h 24 m · Moderate

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and…

Gestion

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It's Not Luck Eliyahu M. Goldratt · 1994 ★★★★☆ 4.1 283 pages · ≈ 5 h 14 m · Moderate

In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is…

Progress Negocios Ficción Fiction

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Side by side

The verdict

Readers rate It's Not Luck highest: It's Not Luck 4.1 · Customer Relationship Management 3.8.
It's Not Luck is the quickest read — about 5 hours vs 7 for Customer Relationship Management.
It's Not Luck has the widest readership — 22 ratings behind its score.
It's Not Luck reaches further in scholarship and criticism — cited 212 times.

How to choose

Want a one-evening read? It's Not Luck ≈ 5h vs 7h for Customer Relationship Management

Scores by source

	Customer Relationship Management	It's Not Luck
Hardcover	—	4.2 (9)
Apple Books	—	4.5 (22)

Reception

	Customer Relationship Management	It's Not Luck
Ratings	1	22
Editions	24	7
Citations	203	212
Film adaptations	1	1
Wikipedia attention	15886	309
Pages	400	283

Questions readers ask

Which is rated higher: Customer Relationship Management or It's Not Luck?

It's Not Luck has the higher combined reader rating across sources (It's Not Luck 4.1/5, Customer Relationship Management 3.8/5).

Which is shorter to read: Customer Relationship Management or It's Not Luck?

It's Not Luck is the quickest read. Estimated at 225 words per minute: It's Not Luck (283 pages, ≈ 5 h 14 m); Customer Relationship Management (400 pages, ≈ 7 h 24 m).

Which is harder to read: Customer Relationship Management or It's Not Luck?

Estimated difficulty, based on era, reader shelves and length — Customer Relationship Management: Moderate; It's Not Luck: Moderate.