Customer Relationship Management vs Management: Which Should You Read?

Both live on shelves: Gestion, Management, Business

Cover of Customer Relationship Management

Customer Relationship Management Francis Buttle · 2003 ★★★★☆ 3.8 400 pages · ≈ 7 h 24 m · Moderate Find on Amazon

vs

Cover of Management

Management John R. Schermerhorn · 1995 524 pages · ≈ 9 h 42 m · Moderate Find on Amazon

The verdict

Customer Relationship Management is the quicker read — about 7 hours vs 9 for Management.

Side by side