18 books like Management
Customer Relationship Management
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Management
Management: Tasks, Responsibilities, PracticesManagement is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in…
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Modern business administration
[512]p. : 23cm
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Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Brand Storytelling
Brand Storytelling
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Predictably Irrational, Revised and Expanded Edition
Predictably Irrational, Revised and Expanded Edition
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
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On Writing Well, 30th Anniversary Edition
On Writing Well, 30th Anniversary Edition
"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to…
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All Marketers (Are Liars) Tell Stories
All Marketers (Are Liars) Tell Stories
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a…
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SEO For Dummies
SEO For Dummies
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CAPitalize Your Sales
CAPitalize Your Sales
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A vaca roxa
A vaca roxa
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Business Organizations
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ESCUCHA, percibe las diferencias y transforma tu vida
ESCUCHA, percibe las diferencias y transforma tu vida
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Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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Your First Year in Network Marketing
Your First Year in Network Marketing
How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.…
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