Eating the Big Fish vs Star Brands: Which Should You Read?

Eating the Big Fish Adam Morgan · 1999 ★★★★☆ 3.9 304 pages · ≈ 5 h 38 m · Moderate

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time…

Star Brands Carolina Rogoll & Debbie Millman · 2015 256 pages · ≈ 4 h 44 m · Moderate

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and…