Eating the Big Fish vs This Is Marketing: Which Should You Read?
Both live on shelves: Marketing, Business
Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time…
vs
This Is Marketing
This is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches readers how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses…
The verdict
- Ratings are close across the board — any is a safe pick by score.
- This Is Marketing has the widest readership — 18303 ratings behind its score.
Scores by source
| Eating the Big Fish | This Is Marketing | |
|---|---|---|
| Goodreads | — | 3.9 (18303) |
| Hardcover | 3.6 (5) | 3.8 (41) |
| Google Books | — | 1.0 (1) |
| Apple Books | 4.5 (7) | 4.5 (172) |
Reception
| Eating the Big Fish | This Is Marketing | |
|---|---|---|
| Ratings | 7 | 18303 |
| Editions | 7 | 1 |
| Citations | 9 | — |
| Film adaptations | — | 1 |
| Want to read | — | 31371 |
| Pages | 304 | 267 |