18 books like This Is Marketing

What to read after This Is Marketing — books similar to it, matched on shared themes.

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business

Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Storynomics

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Shares Marketing, Business

Marketing and Management Models

Marketing and Management Models Helen Strong · 2014 Shares Marketing, Business with this book.

The Effortless Experience

The Effortless Experience Matthew Dixon, Nick Toman & Rick DeLisi Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new… Shares Business

Crystallizing Public Opinion (Original Classic Edition)

Crystallizing Public Opinion (Original Classic Edition) Edward Bernays Shares Business with this book.

Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark? Bryan Eisenberg & Jeffrey Eisenberg Shares Business with this book.

The Alter Ego Effect

The Alter Ego Effect Todd Herman · 2019 · ★ 4.0 · 264p · ≈ 8h · Moderate Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And… Shares Business

The AI Marketing Canvas, Second Edition

The AI Marketing Canvas, Second Edition Rajkumar Venkatesan & Jim Lecinski · 2026 Shares Business with this book.

Predictably Irrational, Revised and Expanded Edition

Predictably Irrational, Revised and Expanded Edition Dan Ariely The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in… Shares Business

Take Their Money: How To Write Words That Really Make You Rich

Take Their Money: How To Write Words That Really Make You Rich Kyle Milligan Shares Business with this book.

Breaking Twitter

Breaking Twitter Ben Mezrich · 2023 From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to… Shares Business

Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)

Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973) The Exceptional Parent Shares Business with this book.

Conversaciones Cruciales - Tercera Edición revisada

Conversaciones Cruciales - Tercera Edición revisada Al Switzler · 2022 · 352p · ≈ 11h · Moderate Shares Business with this book.

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